The spirit of New York has always driven people to create, to do more, to take the cities energy and give it right back. Alexis is a perfect example. All in is all she knows, and the approach to creating her new Pro Truck was no different. She came up with the idea, created the artwork, and made a custom animation to top it all off.
We were lucky enough to get a glimpse into her creative process from her New York apartment and hear how she went from cold calling Bob Burnquist to where she is today.
To all of New York, and the people that make your city so great. Thank you.